Email for Translators
Freelance translators are businesses. Businesses need a strong brand, good communication and reliable resources. When you hand out your business card to a new contact, the email address printed on it should be instantly memorable, or at least your new contact should be able to work it out from your name and your business name. If your name is Jack Smith and your email address is email@example.com, a complete stranger should be able easily to remember your email address especially if they lose your business card, or don’t have it to hand when passing on your details. This could mean the difference between a new job stream and oblivion.
Webmail - good, but not good enough for my business
Not many small businesses can afford an office with a full-on email server and IT department to administer it. Therefore, the majority of you will be using the services of a webmail provider such as Google, Yahoo, BTOpenWorld etc. Unless your name is very unusual, when you signed up for their email services you were forced to have an email address which looks like firstname.lastname@example.org or something else equally obscure. You’ll have guessed that Jane’s email address is not instantly memorable, with either her year of birth somewhere in there, or another set of random numbers as a result of being the 1234098709th Jane Smith to want a gmail address.
Make it permanent!
The other advantage to having a proper professional address is that it doesn’t have to change every time you change broadband or webmail providers. If you change these, you just edit your redirection and avoid having to ditch all your business cards and change your business stationery!
Redirection is key
This is where email redirection can help. As long as you have a domain name, most domain registrars will allow you to set up one or more email redirections, so you can have a proper, professional-looking email address based on your cherished domain name, without having any email server or other infrastructure that you have to manage. It’s very simple to set up and no matter which “back-end” email provider you are currently with, your email address stays the same. I’m sure most of your contacts would be more likely to remember email@example.com than firstname.lastname@example.org and it looks much more professional too.
Setting up email redirection1 Go into the control panel of your domain registrar, such as 123-reg.co.uk or 1and1.co.uk or uk.godaddy.com etc.
2 Go to the administration settings for the domain in question, and click Email redirection (it may be called something else depending on your registrar). Call their support line if you can't find it. Change registrars if they don't offer it! 3 Enter your preferred new email address, e.g. email@example.com or firstname.lastname@example.org etc. and point it to your current webmail address e.g. email@example.com. 4 Test by sending an email to your new address and check that it is received in your inbox. These changes are usually immediate, although it can take time to take effect, especially if your domain registrar is located on Mars. 5 So far, so simple. Now, in order to send emails and pretend to the world that you are sending from the new email address too, you need to do one of two things:
1 you may simply have to put in your username and password (usually your webmail address) in order to send "SMTP" mail that doesn't bear the domain name of your webmail provider, or
2 you may have to edit the settings of your webmail account in order to be allowed to send using a different address; in Google Mail this is in the Accounts section and I think is called Aliases. They require you to confirm that you own the new address by sending a test email with a link inside which you have to click on. Other mail providers (BT, Yahoo) will have similar procedures, but may be called something different.6 If you use Microsoft Outlook locally on your PC, enter the new address in the "Reply Address" field in the main "account" in Outlook so it will default to the new one every time you send an email. Obviously, the account details you entered to collect the emails from the server will be the same as before.
Well, that’s it. Upgrade your email address to a fully professional, redirected email address of your choosing today!